Copywriting
Not just speaking your language, but understanding your culture too.
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We enable strong and exceptional creative work to travel across cultural lines and markets without being sacrificed or watered down. Using a core team of creatives and hundreds of in-country copywriters, producers, media coordinators and support staff, we carefully transcreate international advertising campaigns, new packaging launches and brand messages so they stay relevant and impactful in local markets. Our team provides a single, central language and global cultural resource, giving clients peace of mind through control, value and simplification.
Far from just translating, we begin with the original agency briefs to create copy or script solutions that stay true to the campaign's key objectives: style, tone, feel, and desired target audience response are all elicited in our work. We use native copywriters with agency experience, to ensure that the complicated nature of advertising text - inflection, nuance, allusions to current locale-specific events and humor are all captured.
As the campaign design progresses, we will advise on cultural matters, check voice-overs, and in-store and POS materials. Once a campaign has been produced for a lead market, we have the resources to manage an international roll-out.
Our services include international advertising trans-creation, packaging translation, copywriting, cultural filtering, local client liaising, multi-market/language TV and print production management.
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In-Country
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Agency experience
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Multi-member teams collaborate to produce perfected messaging