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Concept Research and Cultural Assessment

Do you have to do this?

No, but you don't have to brush your teeth either.... but you do and for good reason.


Avoid the embarrassment and brand degradation of making your product, service and organization look bad because you made a simple mistake.


Cultural sensitivity and understanding is a critical component of today’s global communication strategy.  You made an effective message to your original target audience in the source language and in order to get that point across in another language and culture – you want to evoke the same EMOTION.


To be effective, your messaging needs to show an understanding of the values, attitudes, and traditions of each culture.  Mistakes can be perceived as thoughtless or even heartless, causing serious repercussions and brand tarnishing.  Even without any serious red flags, cultural evaluation and analysis can boost your image and the perception of your product, service and brand.


BUILD your GLOBAL BRAND and MESSAGING, don’t discount it.


Everyone wants to make a positive, lasting impression yet only some succeed at it.  NGOs, public agencies and educational organizations can’t afford to offend anyone, but ensuring this is hard. You need to be able to speak to cultural and ethnic groups in your locality, region, country and around the world. Onda Global has experience and resources to execute your multilingual and multicultural strategy.


  • Imagery can make or break your global message

  • Streamlined process and multiple services depending on depth of review required

  • Resources in thousands of regions and cities around the globe to ensure representation of your target audience

When thinking about your messaging and making catchy slogans, smart marketing concepts and language often don't translate in a traditional sense. Much more than a word-swap needs to be done to ensure the same effect. When it's done poorly, it’s costly, and can cause irreparable damage to your reputation.

Onda will help you with the following:

  • Understanding the Culture of the countries in which you will be doing business. Work with Onda to understand their customs, communication styles, taboos, and values.

 

  • Research how your Brand is perceived.  Your products, services and any marketing and ad campaigns in the native language(s) of the market or locale need to be vetted thoroughly.

 

  • Approach your marketing and branding from their cultural perspective. The way you market in the United States is not necessarily the way you will market to another culture. For example, individualism and achievement is important to most Americans, but is going to be less important to other cultures.

Concept Research and Cultural Assessment

Do you have to do this?

No, but you don't have to brush your teeth either.... but you do and for good reason.


Avoid the embarrassment and brand degradation of making your product, service and organization look bad because you made a simple mistake.


Cultural sensitivity and understanding is a critical component of today’s global communication strategy.  You made an effective message to your original target audience in the source language and in order to get that point across in another language and culture – you want to evoke the same EMOTION.


To be effective, your messaging needs to show an understanding of the values, attitudes, and traditions of each culture.  Mistakes can be perceived as thoughtless or even heartless, causing serious repercussions and brand tarnishing.  Even without any serious red flags, cultural evaluation and analysis can boost your image and the perception of your product, service and brand.


BUILD your GLOBAL BRAND and MESSAGING, don’t discount it.


Everyone wants to make a positive, lasting impression yet only some succeed at it.  NGOs, public agencies and educational organizations can’t afford to offend anyone, but ensuring this is hard. You need to be able to speak to cultural and ethnic groups in your locality, region, country and around the world. Onda Global has experience and resources to execute your multilingual and multicultural strategy.


  • Imagery can make or break your global message

  • Streamlined process and multiple services depending on depth of review required

  • Resources in thousands of regions and cities around the globe to ensure representation of your target audience

When thinking about your messaging and making catchy slogans, smart marketing concepts and language often don't translate in a traditional sense. Much more than a word-swap needs to be done to ensure the same effect. When it's done poorly, it’s costly, and can cause irreparable damage to your reputation.

Onda will help you with the following:

  • Understanding the Culture of the countries in which you will be doing business. Work with Onda to understand their customs, communication styles, taboos, and values.

 

  • Research how your Brand is perceived.  Your products, services and any marketing and ad campaigns in the native language(s) of the market or locale need to be vetted thoroughly.

 

  • Approach your marketing and branding from their cultural perspective. The way you market in the United States is not necessarily the way you will market to another culture. For example, individualism and achievement is important to most Americans, but is going to be less important to other cultures.

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