Cultural Review
Cultural review is done to ensure no component of your media, imagery, text or messaging is problematic – that it will not be either offensive or misunderstood - for the intended audience.
While any feedback is welcome, the goal is to verify that your products will not cause misunderstandings or offense.
This service is especially useful and important for visual media, including video, web pages, audio, or designed layouts. Colors, images, and formatting, and font choice all effect how text and material is interpreted. If you are working with commercials, corporate training video or other media that has actors, their presentation and body language is a critical component of our review.
A standard review starts with a customization of our survey form for your particular project and needs. A team of participants is then assembled in each market that exemplifies the target end-users of your project or service. We can assemble these teams in very targeted micro-locales or have regional representation depending on your geographical requirements.
We can assemble these teams in nearly any country, micro-market, and for and all languages through the use of our extensive database of in-market specialists.
Our in-house team of multicultural marketing and research experts will then collate the material and present a comprehensive document that outlines the key findings and recommended changes. Our process is streamlined to ensure quick turn-around and effective communication
When thinking about your messaging and making catchy slogans, smart marketing concepts and language often don't translate in a traditional sense. Much more than a word-swap needs to be done to ensure the same effect. When it's done poorly, it’s costly, and can cause irreparable damage to your reputation.
Onda will help you with the following:
-
Understanding the Culture of the countries in which you will be doing business. Work with Onda to understand their customs, communication styles, taboos, and values.
-
Research how your Brand is perceived. Your products, services and any marketing and ad campaigns in the native language(s) of the market or locale need to be vetted thoroughly.
-
Approach your marketing and branding from their cultural perspective. The way you market in the United States is not necessarily the way you will market to another culture. For example, individualism and achievement is important to most Americans, but is going to be less important to other cultures.
Cultural Review
Cultural review is done to ensure no component of your media, imagery, text or messaging is problematic – that it will not be either offensive or misunderstood - for the intended audience.
While any feedback is welcome, the goal is to verify that your products will not cause misunderstandings or offense.
This service is especially useful and important for visual media, including video, web pages, audio, or designed layouts. Colors, images, and formatting, and font choice all effect how text and material is interpreted. If you are working with commercials, corporate training video or other media that has actors, their presentation and body language is a critical component of our review.
A standard review starts with a customization of our survey form for your particular project and needs. A team of participants is then assembled in each market that exemplifies the target end-users of your project or service. We can assemble these teams in very targeted micro-locales or have regional representation depending on your geographical requirements.
We can assemble these teams in nearly any country, micro-market, and for and all languages through the use of our extensive database of in-market specialists.
Our in-house team of multicultural marketing and research experts will then collate the material and present a comprehensive document that outlines the key findings and recommended changes. Our process is streamlined to ensure quick turn-around and effective communication
When thinking about your messaging and making catchy slogans, smart marketing concepts and language often don't translate in a traditional sense. Much more than a word-swap needs to be done to ensure the same effect. When it's done poorly, it’s costly, and can cause irreparable damage to your reputation.
Onda will help you with the following:
-
Understanding the Culture of the countries in which you will be doing business. Work with Onda to understand their customs, communication styles, taboos, and values.
-
Research how your Brand is perceived. Your products, services and any marketing and ad campaigns in the native language(s) of the market or locale need to be vetted thoroughly.
-
Approach your marketing and branding from their cultural perspective. The way you market in the United States is not necessarily the way you will market to another culture. For example, individualism and achievement is important to most Americans, but is going to be less important to other cultures.