Target Market Focus Groups
Focus groups are far more effective when the participants can communicate in their primary language, which is typically their mother or native tongue. This allows a more natural flow of conversation, higher contribution and better comprehension of what is being said by the other members of the group. If a focus group is conducted in a second language or in a secondary market (e.g. native Chinese speakers are brought together in the USA and the meeting is conducted in English) there may also be a cultural component that is missing. The longer people live in an area and culture, the more they assimilate and some of the subtleties of their native land may be forgotten. Pop culture and influence of fast moving trends may go completely undetected, too.
Conducting focus groups in the target market is more productive and efficient to gain understanding of how the brand, product, or subject matter is perceived. The moderator is able to attain transparent and unbiased feedback which translates into an honest assessment of what our clients are asking for.
Onda Global representatives work in parallel with the client to define objectives and goals for the process and convert them into a cogent plan. To find focus group members, Onda queries its massive linguistic-resource database using specific search criteria to find people in chosen geography, with the correct language skills and background. In rare instances, we may also tap our affiliates to assist in this recruiting phase if we do not have the required number of participants for the given criteria.
For our clients, Onda is able to transcribe the foreign language sessions and translate them into English (or your chosen language) and provide a recording.
When thinking about your messaging and making catchy slogans, smart marketing concepts and language often don't translate in a traditional sense. Much more than a word-swap needs to be done to ensure the same effect. When it's done poorly, it’s costly, and can cause irreparable damage to your reputation.
Onda will help you with the following:
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Understanding the Culture of the countries in which you will be doing business. Work with Onda to understand their customs, communication styles, taboos, and values.
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Research how your Brand is perceived. Your products, services and any marketing and ad campaigns in the native language(s) of the market or locale need to be vetted thoroughly.
-
Approach your marketing and branding from their cultural perspective. The way you market in the United States is not necessarily the way you will market to another culture. For example, individualism and achievement is important to most Americans, but is going to be less important to other cultures.
Target Market Focus Groups
Focus groups are far more effective when the participants can communicate in their primary language, which is typically their mother or native tongue. This allows a more natural flow of conversation, higher contribution and better comprehension of what is being said by the other members of the group. If a focus group is conducted in a second language or in a secondary market (e.g. native Chinese speakers are brought together in the USA and the meeting is conducted in English) there may also be a cultural component that is missing. The longer people live in an area and culture, the more they assimilate and some of the subtleties of their native land may be forgotten. Pop culture and influence of fast moving trends may go completely undetected, too.
Conducting focus groups in the target market is more productive and efficient to gain understanding of how the brand, product, or subject matter is perceived. The moderator is able to attain transparent and unbiased feedback which translates into an honest assessment of what our clients are asking for.
Onda Global representatives work in parallel with the client to define objectives and goals for the process and convert them into a cogent plan. To find focus group members, Onda queries its massive linguistic-resource database using specific search criteria to find people in chosen geography, with the correct language skills and background. In rare instances, we may also tap our affiliates to assist in this recruiting phase if we do not have the required number of participants for the given criteria.
For our clients, Onda is able to transcribe the foreign language sessions and translate them into English (or your chosen language) and provide a recording.
When thinking about your messaging and making catchy slogans, smart marketing concepts and language often don't translate in a traditional sense. Much more than a word-swap needs to be done to ensure the same effect. When it's done poorly, it’s costly, and can cause irreparable damage to your reputation.
Onda will help you with the following:
​
-
Understanding the Culture of the countries in which you will be doing business. Work with Onda to understand their customs, communication styles, taboos, and values.
-
Research how your Brand is perceived. Your products, services and any marketing and ad campaigns in the native language(s) of the market or locale need to be vetted thoroughly.
-
Approach your marketing and branding from their cultural perspective. The way you market in the United States is not necessarily the way you will market to another culture. For example, individualism and achievement is important to most Americans, but is going to be less important to other cultures.